Chapter 13: Want to know more?
These two books are both great, accessible reads
- The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg
- The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, by Adrian Gostick and Chester Elton
- This article provides an insight into the way in which neuroscience is helping us to understand more and more about this area.
- And this is a good overview of Dr Skinner’s operant conditioning work: Saul McLeod (2007, updated 2015) Simply Psychology, Behaviourism Operant Conditioning